Countly is a product analytics solution and innovation enabler that helps teams track product performance, customer journeys and behaviour across mobile, web, and desktop applications.
We partnered with agency OTM on this series of animations to show how Countly can help their clients bring data to life. We illustrated and designed the animation to feature different animals to show a sense of freedom, and applied textures and hand-drawn outlines to give the technology product a human feel, making it more friendly to audiences.